Nur Hidayat, Irnia Nurika, Isti Purwaningsih dan Eva Novitasari Watin
Jur. Teknologi Industri Pertanian-Fakultas Teknologi Pertanian-Universitas Brawijaya Malang
ABSTRAK
Tujuan penelitian adalah untuk mendapatkan besarnya proporsi tepung gaplek dan tepung ganyong dalam pembuatan tiwul instan Ganyong sehingga produk dapat diterima oleh konsumen serta memperoleh hasil analisis finansial terhadap produk tiwul instan ganyong. Hasil penelitian menunjukkan bahwa tiwul instan dari tepung ganyong yang disukai oleh panelis adalah tiwul instan dari perlakuan P1 dengan proporsi tepung gaplek 50% dan tepung ganyong 50%. Kualitas fisik-kimia dari perlakuan P1 yaitu kadar air 7,01%; kadar pati 84,42%; aktivitas air (Aw) 0,467; tingkat rehidrasi 38,14%; serat kasar 4,14%; dan daya kembang 286,18%. Hasil studi penerimaan konsumen tiwul instan ganyong menunjukkan bahwa penilaian terhadap parameter warna, tekstur, dan aroma pada tiwul instan mentah dan matang berkisar antara 58,01%-84,94% yang artinya konsumen menerima produk tiwul instan dari tepung ganyong 50%. HPP tiwul instan dari tepung ganyong yaitu Rp. 6.642,03 per kilogram, sehingga HPP per kemasan (500 gram) sebesar Rp. 3.321,01. Harga jual sebesar Rp. 4.000,00 per kemasan dengan mark up 20%. BEP unit sebesar 21.166,68 unit atau 21.167 kemasan, sedangkan BEP rupiah adalah Rp. 84.666.735,90.
Kata Kunci : Tiwul instan, penerimaan konsumen, analisis finansial
CONSUMER ACCEPTANCE STUDY OF INSTANT TIWUL AND
IT’S FINANCIAL ANALYSIS
Nur Hidayat, Irnia Nurika, Isti Purwaningsih, Eva Novitasari Watin
Agriculture Industrial Technology Department- Fac.of Agriculture Technology-Unibraw
ABSTRACT
The aims of this study was to acquire the proportional quantity of gaplek (dried cassava) and ganyong (canna edulis) flour within the processing of instant tiwul (granule caramelized flour) to match with consumer preference and established financial analysis of the product. The result of the study showed that the respondents were preferred to consume instant tiwul of P1 treatment which was considered as the combination of 50% of gaplek flour and 50% of ganyong flour. Furthermore, the physical and chemical quality of P1 treatment were : water content at 7.010% ; starch content at 84.421% ; water activity at 0.467% ; rehidration level at 38.138% ; coarse fiber at 143% ; and raising ability at 286.183%. The consumer acceptance result on raw and cooked products showed that scoring on color, texture, and flavour was between 58,01%-84,94%, which indicated that the consumers were accepted tiwul instant product with the additional ganyong flour of 50%. The cost of instant tiwul production from ganyong flour was at Rp. 6.642,03/kg, therefore the cost per pack (500 gram) was at Rp. 3,321.01. In addition, the selling price was at Rp. 4.000,00 per pack with 20% of additional cost. The BEP of unit was at 21.166,68 or there were 21.167 items, while the BEP of Rupiah was at Rp. 84.666.735,90
Keywords: instant tiwul, consumer acceptance, financial analysis
diajukan dalam seminar nasional Teknologi Produksi Pangan berbasis Bahan Baku lokal di Yogyakarta 2 Desember 2009
